UNheard | Adidas Footlocker

Adidas Originals and Foot Locker are uniting five of the most exciting rappers from across Europe for the launch of UNheard, a new intiative to expose and empower upcoming talents who want to bring positive change to the world we live in – and to celebrate, the Three Stripes are bringing back an extremely limited run of the CHILE 62 tracksuit.

Footlocker and adidas Originals are joining forces for the launch of UNheard, an inclusive music initiative empowering emerging artists who want to bring about positive change in the world. Coinciding with the launch of UNheard, adidas Originals is reworking the original CHILE 62 tracksuit to cater for a new generation. The campaign shot by photographer Kyle Weeks, film director Stephen Agnew and videographer Aaron Reid features musicians: Dark Pyrex (Italy), Ahzumjot (Germany), Dinos (France), Greentea Peng (United Kingdom) and Yung Nnelg (Netherlands).

UNheard aims to use the power of hip-hop as a vehicle for cross-cultural understanding, providing young musicians with the space to express their ideas and opinions with each other and the world. adidas Originals will activate the initiative of this inclusive, artistic approach across borders, five European countries, five upcoming Hip Hop artists and five interpreted songs from five original tracks.

An evolution of the iconic CHILE 62 collection which became a hip-hop staple, the CHILE 20 collection features a quintessential gold embroidered Trefoil logo, prominent throughout the collection on black tracksuit bottoms, black zip-up and pullover hoodies with the instantly recognisable three stripes.

Ahzumjot (Germany), Greentea Peng (United Kingdom), Dinos (France), Yung Nnelg (Netherlands) and Dark Pyrex (Italy) have each produced tracks that have been reinterpreted by their European peers. adidas Originals and Foot Locker aim to enable young creators to break down language barriers and deliver the music in an authentic way that stays true to their values.

Creative Director: James Yeats Smith
Content Director / Editor: Stephen Agnew
DOP: Aaron Reid
Photographer: Kyle Weeks
1st AC / Focus Puller: Seretse Fulani
2nd AC: Massimo Randag
Photography Assistant: Ruan van Jaarsveldt
Gaffer: Marcel Brugman
Best Boy / Electrician (film): Robbert Groendijk
Electrician (photography): Rick Erfmann
Sound Recordist: Nick Smith
Production Design: Klaas Wijnberg
Setdresser: Marten Hoekstra
Stylist: Cynthia Lawrence
Stylist: Isis Vaandrager
Embroiderer (on set): Sanne Klap
Hair / Make Up: Faïsa Sontodimedjo
Sr. Producer Neil Henry
Production Manager: Roché Wong
Junior Producer: Eben Badu
PA: Gino Wouters
PA: Stephanie Elout
Production Coordinator (on set): Tom Biddulph

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